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<records><record><journalTitle>Journal of Social &amp; Health Sciences</journalTitle><issn>2959-9660</issn><eissn>2958-6526</eissn><publicationDate>2022-09-15</publicationDate><volume>2</volume><startPage>17</startPage><endPage>24</endPage><doi>10.58398/0001.000009</doi><documentType>article</documentType><title language="eng">Assessing the effectiveness of digital media platforms on birth preparedness and complication readiness knowledge among healthcare professionals</title><authors><author><name>Humaira Mahmood</name><orcid_id/></author><author><name>Rubab Zulfiqar</name><orcid_id/></author><author><name>Bibi Razia Bano</name><orcid_id/></author><author><name>Seema Mohmand</name><orcid_id/></author><author><name>Nazarul Islam</name><orcid_id/></author><author><name>Seema Saifuddin</name><orcid_id/></author><author><name>Hassan Mumtaz</name><orcid_id/></author></authors><affiliationsList><affiliationName affiliationId="1">National University of Medical Sciences, Pakistan</affiliationName><affiliationName affiliationId="2"/><affiliationName affiliationId="3"/></affiliationsList><affiliationsList><affiliationName affiliationId="1">National University of Medical Sciences, Pakistan</affiliationName><affiliationName affiliationId="2"/><affiliationName affiliationId="3"/></affiliationsList><affiliationsList><affiliationName affiliationId="1">National University of Medical Sciences, Pakistan</affiliationName><affiliationName affiliationId="2"/><affiliationName affiliationId="3"/></affiliationsList><affiliationsList><affiliationName affiliationId="1">National University of Medical Sciences, Pakistan</affiliationName><affiliationName affiliationId="2"/><affiliationName affiliationId="3"/></affiliationsList><affiliationsList><affiliationName affiliationId="1">National University of Medical Sciences, Pakistan</affiliationName><affiliationName affiliationId="2"/><affiliationName affiliationId="3"/></affiliationsList><affiliationsList><affiliationName affiliationId="1">National University of Medical Sciences, Pakistan</affiliationName><affiliationName affiliationId="2"/><affiliationName affiliationId="3"/></affiliationsList><affiliationsList><affiliationName affiliationId="1">BPP University, London, United Kingdom</affiliationName><affiliationName affiliationId="2"/><affiliationName affiliationId="3"/></affiliationsList><abstract language="eng">The integration of modern technology in healthcare education, mainly through digital media platforms, is pivotal for enhancing healthcare professionals' proficiency in birth preparedness and complication readiness (BP/CR). This study aimed to assess the effectiveness of digital media interventions on BP/CR knowledge among healthcare providers, reflecting on broader implications for global healthcare delivery and patient education. In this quasi-experimental study, 70 healthcare professionals were recruited using a nonprobability convenience sampling method. The training protocol was developed after an in-depth literature review, while the evaluation questionnaire incorporated provider-level index indicators aligned with Johns Hopkins University's BP/CR guidelines to ensure a comprehensive assessment framework. The intervention utilized widely accessible digital platforms, i.e., WhatsApp and email, aimed to deliver educational content, with its effectiveness gauged through pre- and postintervention assessments analyzed using SPSS 25.00. The study findings demonstrated significant improvements in BP/CR knowledge postintervention across various care domains. The results showed significant increases in BP/CR knowledge postintervention: focused antenatal care knowledge improved from 34.00% to 69.00% (p &lt; 0.001), and knowledge of third-stage labor management increased from 21.00% to 56.00% (p &lt; 0.001). Furthermore, significant improvements were also observed in neonatal care and emergency obstetric and neonatal care management knowledge (p &lt; 0.001). These results affirm the role of digital media in improving healthcare education, suggesting its integration into healthcare policies to reduce maternal mortality and support professionals in resource-limited settings.</abstract></record></records>
